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1. Webinar Reports

  • Detailed Webinar report (Attendees vs Absentees audience segmentation)

2. Post Webinar Campaign

  • On-Demand Webinar (If Applicable) – Recording and Landing page setup.
  • Personalized outreach via email and LinkedIn to the attendees and absentees.
  • Post webinar campaign report to identify the leads and accounts with high intent (Form Submission, Meeting booked and On Demand webinar registration).
  • Webinar Lead list on request.

Outreach Campaign Execution :

  • Email Outreach campaign. (Lead Generation and Nurture).
  • LinkedIn outreach campaign (Lead and AI invitation).
  • Social Media campaign.
  • Content Syndication. (Newsletters, PR Distribution, Whitepapers).
  • Demand Generation via Cold Calling if applicable.
  • Look alike audience campaign leveraging our Automation Tech Stack and existing database.

 

1. Goal Setting

  • Involves setting the KPI’s for the campaign.
  • Expected registrants and flow of the campaign.
  • Ideal Customer Profile research and resource planning.

2. Audience Acquisition

  • Target audience sourcing using our proprietary tech stack and internal Database.
  • Create a TAM List for the ICP and data validation.
  • Audience analysis and affinity report.

3. Webinar Logistics

  • Identifying the appropriate Webinar hosting platform based on the campaign goal.
  • Event Landing and Registration page setup.
  • Speaker Management (If required).
  • Outreach campaign copies. (Email, Social Media, Blogs or paid ads).
  • Marketing channels setup. (Domain for campaigns).
  • Reporting and analytics. (Google Analytics, CRM Integration and Conversion Tracking).

4. Marketing Campaign Setup

  • Domain warm up and outreach test for email outreach.
  • Setting up account and lead ranking KPI’s.
  • Social media campaign and ad creatives creation and approval.
  • Customer journey setup (Welcome and reminders workflow – Email and SMS).
  • Content Calendar with posts setup and pre schedule setup.

Get in touch With Us !!

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