Webinar

Social Media Group Marketing

Demand And Lead

Demand Generation

Demand generation is a marketing strategy focused on building reliable brand awareness and
interest, resulting in high quality leads.

This Includes:

Exclusive new prospects with advanced targeting including geo, job titles, company sizes, and intent

Multi touch campaign options built in for auto nurturing and lead scoring

ABM targeting programs

Double qualified leads

Ability to syndicate written content (whitepapers) , videos, or on demand webinars

Things We Do!!

If you are a Group Owner, you have an ecosystem of Group Members and people trying to join your group either on LinkedIn or on Facebook. We at targetedeventsmarketing.com enable Group Owners to monetize their groups using tools and technology made available through our proprietary software.

Programmatic Display

Content + Behavior + Demographic + Search Retargeting + Geo Targeting
  • Connect with target audience across multiple websites and apps.
  • Use a combination of email touch and programmatic advertising for improved results.
  • Achieve high number of impressions at a low cost with a low CPM (cost per thousand impressions).

Social Media Marketing

  • Our technology allows for targeted reach on a customizable multi-channel platform.
  • The multi-channel approach of request on LinkedIn, followed by email and SMS follow-up, offers the best conversion rates.
  • Our technology offers a structured approach to execute multiple calls to action using the Big Data repository.
  • Our patent-pending PAG System automatically sends customized content with a call to action when a potential customer connects on social media, providing maximum firepower for your company.

Content Distribution

  • One of the best ways to grow your business on Linkedin is to distribute content on the 2 million plus active Linkedin groups.
  • As a Group Owner, you have the ability to breakdown the member list based on demographics. Using these stats you can power your content with personalization.
  • You can cater to the problems and questions to the firmographics and career positions of the members of the group.
  • Our proprietary technology enables you to reach out the members with direct messages, recommended posts and trending hashtags.

Event & Webinar
Marketing

  • Our company gets results.
  • Our cost effective webinar packages are a game changer in the industry.
  • 700M+ Data repository helps you run the largest ever outreach campaign.
  • You own the data that is used for the targeted outreach.
  • Post event marketing campaigns can be custom-built based on your needs.
  • We have over 100,000 webinar registrations in our ecosystem who will get a personal Invite to your event.

Dynamic Form Management System

  • Simplify your data collection.
  • Using our automation tools, we can create custom online forms, collect data, and automate processes with our drag-and-drop form builder.
  • The custom made form can be embedded onto custom message templates and sent to all the group members and list of people under pending membership request
  • Streamline your group membership approval process by using the form logics.

Newsletters for the group

  • Our targeted newsletters are distributed to and read by the very people that can buy your products and services.
  • Get your ad/article/post in front of key buyers.
  • Target by job title.
  • Choose a featured or recommended ad.
  • Choose a single ad spot to test the waters or talk to us to build a marketing strategy around your newsletter advertising.
Get In Touch

1. Webinar Reports

  • Detailed Webinar report (Attendees vs Absentees audience segmentation)

2. Post Webinar Campaign

  • On-Demand Webinar (If Applicable) – Recording and Landing page setup.
  • Personalized outreach via email and LinkedIn to the attendees and absentees.
  • Post webinar campaign report to identify the leads and accounts with high intent (Form Submission, Meeting booked and On Demand webinar registration).
  • Webinar Lead list on request.

Outreach Campaign Execution :

  • Email Outreach campaign. (Lead Generation and Nurture).
  • LinkedIn outreach campaign (Lead and AI invitation).
  • Social Media campaign.
  • Content Syndication. (Newsletters, PR Distribution, Whitepapers).
  • Demand Generation via Cold Calling if applicable.
  • Look alike audience campaign leveraging our Automation Tech Stack and existing database.

 

1. Goal Setting

  • Involves setting the KPI’s for the campaign.
  • Expected registrants and flow of the campaign.
  • Ideal Customer Profile research and resource planning.

2. Audience Acquisition

  • Target audience sourcing using our proprietary tech stack and internal Database.
  • Create a TAM List for the ICP and data validation.
  • Audience analysis and affinity report.

3. Webinar Logistics

  • Identifying the appropriate Webinar hosting platform based on the campaign goal.
  • Event Landing and Registration page setup.
  • Speaker Management (If required).
  • Outreach campaign copies. (Email, Social Media, Blogs or paid ads).
  • Marketing channels setup. (Domain for campaigns).
  • Reporting and analytics. (Google Analytics, CRM Integration and Conversion Tracking).

4. Marketing Campaign Setup

  • Domain warm up and outreach test for email outreach.
  • Setting up account and lead ranking KPI’s.
  • Social media campaign and ad creatives creation and approval.
  • Customer journey setup (Welcome and reminders workflow – Email and SMS).
  • Content Calendar with posts setup and pre schedule setup.

Get in touch With Us !!

Previous
Next